Givenchy was established in 1952 by designer Hubert de Givenchy. In its initial years, the luxury house made a name for itself in haute couture by combining French elegance with American glamour. It was not until 1957 that Les Parfums Givenchy was created. Hubert de Givenchy asked Audrey Hepburn, who had already been associated with the luxury house for a while by then, to be the face of his first launch, L'Interdit in 1958. Nobody other than her was allowed to sport the perfume for one full year, and it marked the first time that a movie star participated in an advertising campaign. Monsieur de Givenchy and Eau de Vetiver followed, in 1957 and 1959, respectively.
Even in 2022, Parfums Givenchy remains loyal to its motto of holistic beauty.
Givenchy was founded by designer Hubert de Givenchy in 1952. The luxury house ventured into haute couture initially with the goal of pairing French elegance with American glamour. In 1957, Les Parfums Givenchy came into existence.
Notably, Hubert de Givenchy requested Audrey Hepburn to be the face of his first fragrance launch, L'Interdit (1958). Only Hepburn was allowed to wear the perfume for a whole year, and it went down in history as the first time a movie star took part in an advertising campaign. Les Parfums Givenchy then launched Monsieur de Givenchy and Eau de Vetiver, in 1957 and 1959, respectively.
Keeping its cultural heritage in mind, Givenchy Parfums creates fragrances that smell luxurious but bold and modern. The most popular fragrances in the brand's collection include Ysatis, Amarige, Very Irresistible, Ange ou Démon, Gentleman, and Givenchy pour Homme.
Striving to live up to its rich cultural heritage, Givenchy Parfums ensures that all their creations exude luxury in a sophisticated but daring manner. They believe in modern elegance, which is rooted in freedom and individuality. Each perfume is tastefully unique and undeniably timeless. The brand has been able to preserve its hold on the market even in the 21st century by striking a balance between retaining their older classics. Ysatis, Amarige, Organza, Very Irresistible, Ange ou Démon, and Dahlia noir are just a few of Givenchy's most successful fragrances for women. On the other hand, Gentleman, Pi, Givenchy pour Homme, Vetyver, and Play continue to be favorites among men.
Count Hubert James Marcel Taffin de Givenchy, a French aristocrat and fashion designer, founded the magnificent luxury fashion and perfume house of Givenchy in 1952. He then created his perfume line in 1957.
Over the years, Parfums Givenchy has collaborated with several world-renowned perfumers to create beautiful fragrances. They include Christine Nagel, Raymond Chaillan, Alberto Morillas, Mark Buxton, Emilie Bevierre-Coppermann, Bertrand Duchaufour, Evelyne Boulanger, Christophe Raynaud, Dominique Ropion, Michel Girard, Jacques Cavallier, Michel Almairac, Daniel Hoffmann, Nathalie Lorson, Jean Jacques, Jean-Pierre Bethouart, Lucas Sieuzac, Nicolas Bonneville, Amandine Clerc-Marie, Ane Ayo, Jean Claude Delville, Pascal Gaurin, Sophie Labbe, Norbert Bijaoui, Pierre Wargnye, Alain Astori, Juliette Karagueuzoglou, and Annick Menardo among others.