This British perfumery was founded in the year 1870 by William Penhaligon. He initially owned a barbershop but decided to launch fragrances to keep up with the times. Penhaligon's released its first fragrance, Hammam Bouquet, in 1872, which drew inspiration from the neighboring Turkish Bath and its steam. Walter Penhaligon inherited the business in 1901 and, in 1902, they came up with Blenheim Bouquet upon the request of the Duke of Marlborough at Blenheim Palace. Instead of following the floral trends of the day, this fragrance broke the mold with its citrus, spicy, and woody notes.
The original shop on Jermyn Street launched new fragrances regularly until it was destroyed in The Blitz of 1941. However, the company's reputation held its own even in those tough times. Finally, in 1956, Penhaligon's was given a Royal Warrant by the Duke of Edinburgh for the manufacturing of toiletries.
The launch of a new Penhaligon's flagship store in Covent Gardens in 1975 brought the brand back into the mainstream market. Older perfume formulae by William Penhaligon were brought back and the brand began to dabble in new floral scents for the modern woman. They received a second Royal Warrant in 1988 from the Princess of Wales.
Even today, Penhaligon's is renowned for its commitment to traditional perfume ingredients and techniques.
Cairo. Sartorial, and Halfeti are the three most popular fragrances by Penhaligon’s.
Penhaligon's pays tribute to its British heritage through all its offerings. Each perfume is based on an evocative story or place that takes the wearer on a personal journey.
The brand seeks to combine innovation and technological advancement with traditions. By ensuring that customers can experience the luxury associated with the brand and take advantage of the modern features on their website, they have successfully charmed fragrance enthusiasts across the world. Penhaligon's bottles are still inspired by William Penhaligon's original design of clear glass and a ribbon.
Originally founded by William Penhaligon, the brand has been steadily gaining popularity in recent years, especially with more people finding interest in niche perfumery. They have collaborated with several talented noses over the years to create their signature offerings. Michael Pickthall, Christian Provenzano, Natalie Gracia-Cetto, Bertrand Duchaufour, Olivier Cresp, Juliette Karagueuzoglou, Daphné Bugey, Quentin Bisch, Christophe Raynaud, Alberto Morillas, Marie Salamagne, Alex Lee, Fabrice Pellegrin, Olivia Giacobetti, and Francis Pickthall are a few of the perfumers who have successfully created the Penhaligon's magic.